A Technique for Producing Ideas by James Young

A Technique for Producing Ideas



Download A Technique for Producing Ideas




A Technique for Producing Ideas James Young ebook
Page: 64
ISBN: 0071410945, 9780071410946
Format: pdf
Publisher: McGraw-Hill


James Webb Young, the legendary advertising man wrote a great book – A Technique for Producing Ideas in 1960, which is a classic even today. Otherwise, continue reading and pick up a copy of A Technique for Producing Ideas by James Webb Young. Back in the 1940s, an advertising legend named James Webb Young put together an essay called A Technique for Producing Ideas. The five step process outlined by James Webb Young in his book 'A Technique for Producing Ideas' is outlined in my original post on how to have ideas. I just read this great little book (an hour cover-to-cover little) called A Technique for Producing Ideas . Let's stick to creative Process. In James Webb Young's tried, true, and excellent little book A Technique for Producing Ideas, he describes a five step process for creating ideas. I personally subscribe to the method outlined by advertising success story James Webb Young in his book A technique for producing ideas. If you don't have time for a story, I can summarize this post in three words: Keep a journal. Someone handed it to me and I'll be handing it to our Creative Directors tomorrow. An oldie but a goodie - written in 1965 by James Young.

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